Entertainment design may bring to mind the drawing up of movie posters or the selection of album artwork, but, while pertaining to such, it is not so much a design as it is a way to market a product. It therefore serves as the underlying backbone of consumerism. Times Square has become one of the major tourist attractions of the world for its presence of entertainment design. Likewise, it has become a fast-paced site for marketers because of its appeal to tourists.
As we continue to grow accustomed to ever-changing technology, we become bored with the old, instilled with the impression that we need the latest and greatest. Nothing remains hip for long, attributable to a number of causes. Short attention spans aside, hip is something innovative, something unlike anything else at the time. Marketers continue to develop hip and exciting means for marketing their products in order to spark interest in the consumers. With this continued inventing and replacing, sometimes hip gets lost in the transition and fades away. Other times a hip innovation catches on, becoming so copious it loses its hipness and crosses over to the mainstream. This blog aims to examine some of today's current trends in entertainment design in an overall discussion of the presence of hip in entertainment design.